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Menu Close Act 2 Home We are We work with We imagine We design We create We connect We think We grow We are here Accessibility Privacy Policy Book Online Sign up/Login We design We are We imagine We work with Welcome We create We grow We connect We think We are here We design visuals that speak before words do. 1. We shape the look of your story. Design is the first thing audiences feel. We bring clarity and emotion together to create visuals that instantly communicate who you are. From show campaigns and venue materials to print and digital assets, we make design choices that reflect purpose and confidence. Every element should make your audience feel something before they’ve even read a word. We design visuals that turn identity into impact. 2. We bring brands to life. We collaborate closely with designers and creative teams to make sure everything works in harmony - image, copy, and tone. Posters, outdoor campaigns, programmes or HTML5 assets - we build visuals that fit every format without losing their personality. We design consistency that feels alive, not uniform. 3. We think in colour, structure and detail. Good design is more than decoration. It’s communication. We plan for accessibility, balance and emotion in every piece of work, ensuring that what you show matches what you stand for. From concept to delivery, our approach blends strategic thinking with artistic instinct. We design with intention, making ideas visible, powerful and unforgettable.

Menu Close Act 2 Home We are We work with We imagine We design We create We connect We think We grow We are here Accessibility Privacy Policy Book Online Sign up/Login We are here We are We imagine We work with We connect We design We think We create We grow Welcome Let's talk. Every story needs a next step. We are here to start that conversation with you. Whether you are launching a new show, reimagining your brand or building a deeper connection with your audiences, we would love to hear from you. Act 2 Marketing works best through collaboration, open dialogue, shared ideas and a mutual belief in what is possible. Get in touch and tell us where you are in your story. Let’s make something great together. Our Pricing Find out more about our pricing. Price list Contact us Your first name* You last name Your email* Your message Submit Book a chat Assessing your specific needs and discussing solutions. Check out our availability and book the date and time that works for you Book a chat @ActTwoMarketing

Act Two Marketing respects your privacy. We collect limited personal data to respond to enquiries and improve our site. Your information is secure, never shared for marketing, and can be updated or deleted on request. Contact contact@acttwomarketing.com for details. Privacy Policy Privacy Policy for Act Two Marketing Last updated: 05/10/2025 Act Two Marketing values your privacy and is committed to protecting your personal information. This policy explains what data we collect, how we use it, and your rights under the UK General Data Protection Regulation (GDPR). Information we collect We may collect and store personal information such as: Your name, email address, and any details you provide when contacting us via forms or email. Data about how you use our website, including pages visited and time spent on site (via cookies or analytics tools such as Google Analytics). How we use your information We use this information to: Respond to your enquiries or requests. Improve our website, services, and user experience. Send relevant updates or communications (only if you have opted in). We will never sell or share your personal data with third parties for marketing purposes. Cookies Our website may use cookies to help us analyse website traffic and improve performance. You can manage or disable cookies in your browser settings. Data storage and security We take appropriate technical and organisational measures to keep your personal data secure and to prevent unauthorised access, loss, or misuse. Your rights You have the right to: Request a copy of your personal data. Ask us to correct or delete your data. Withdraw consent for communications at any time. To exercise these rights, please contact us at contact@acttwomarketing.com . Changes to this policy We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated review date.

Act Two Marketing helps theatres and arts organisations grow audiences, shape identity, and tell their stories where it matters most. Welcome to Act Two Marketing

Act Two Marketing helps theatres and arts organisations grow audiences, shape identity, and tell their stories where it matters most. We are We work with We imagine We design We create We think We connect We are here We grow Menu Close Act 2 Home We are We work with We imagine We design We create We connect We think We grow We are here Accessibility Privacy Policy Book Online Sign up/Login

Act Two Marketing is committed to an accessible and inclusive website experience. We follow WCAG 2.1 AA standards to ensure everyone can access our content easily. Contact us at contact@acttwomarketing.com for accessibility support or feedback. We champion accessibility Act Two Marketing is committed to making our website accessible to everyone, including people with disabilities. We want as many people as possible to be able to use this site and to have a positive experience while doing so. Accessibility on this website We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standard. This means you should be able to: Navigate most of the website using just a keyboard Zoom in up to 200% without loss of functionality or readability Use the website with screen readers and voice recognition software Access text alternatives for images and non-text content Read text with sufficient colour contrast and clear hierarchy Measures we take To support accessibility, we: Use clear and consistent headings and structure Write in plain, simple language wherever possible Provide alternative text for images Regularly test our site with accessibility tools Review new content for accessibility before it goes live Feedback and contact information We’re always looking to improve accessibility. If you find any problems that are not listed here, or if you think we’re not meeting accessibility requirements, please contact us: 📧 contact@acttwomarketing.com We aim to respond to all accessibility feedback within 5 working days. Technical information This website is designed to be compatible with: The latest versions of Chrome, Safari, Firefox, and Edge Mobile and tablet browsers on iOS and Android This website is not fully compatible with older browsers (such as Internet Explorer) which are no longer supported. Preparation of this statement This statement was prepared on 05/10/2025 and last reviewed on 05/10/2025. It will be reviewed annually or when significant updates are made to the website.

Act Two Marketing helps theatres and arts organisations grow audiences, shape identity, and tell their stories where it matters most. We grow We are We work with We imagine We design We create We think We connect We are here Menu Close Act 2 Home We are We work with We imagine We design We create We connect We think We grow We are here Accessibility Privacy Policy Book Online Sign up/Login

We work with Menu Close Act 2 Home We are We work with We imagine We design We create We connect We think We grow We are here Accessibility Privacy Policy Book Online Sign up/Login We grow We are We imagine We design We create We think We connect We are here Welcome We work with creators who dare to grow. Act Two Marketing was created by Nathan Gaël York, who, through his work with nationally produced theatres, has collaborated with theatre companies, artists and cultural organisations of all sizes across the UK. From major national institutions to emerging collectives, his work brings marketing, storytelling and audience strategy into the heart of creative practice. Every collaboration begins with listening, understanding who you are, what you stand for and how your story can reach further.

We think Menu Close Act 2 Home We are We work with We imagine We design We create We connect We think We grow We are here Accessibility Privacy Policy Book Online Sign up/Login We are We work with We design We create We grow We connect Welcome We are here We imagine We think strategically and act creatively. 1. We analyse what matters. Strategy begins with curiosity. We look at how audiences meet your work - in person and online. From ticket sales and footfall patterns to website traffic and social engagement, we study where your audiences come from and how they connect. We use data not as decoration, but as direction. We think with clarity, turning insight into action. 2. We build strategy around purpose. Every organisation has goals, but not all have a plan to reach them. We translate audience data, visitor feedback and behavioural insight into practical strategies that drive growth. Whether it’s mapping audience journeys across a venue, reshaping a marketing funnel or developing digital roadmaps, we make sure every step supports your story and ambitions. We think beyond the numbers, combining analysis with instinct. 3. We make digital feel human. Behind every data point is a person. We help organisations use insight in ways that build trust and connection, online and off. By blending creativity with structure, we turn analysis into action - helping you understand not just who your audiences are, but how they feel. We think strategically so every part of your world connects with meaning.

Menu Close Act 2 Home We are We work with We imagine We design We create We connect We think We grow We are here Accessibility Privacy Policy Book Online Sign up/Login We grow We are here Welcome We think We connect We design We create We imagine We work with We are We grow audiences into a community. 1. We understand who’s in the room. Growth begins with awareness. We listen to what audiences say, watch how they engage and learn where they come from. Using data, feedback and lived experience, we help organisations see the full picture of who is already connecting and who could be. We grow by knowing your audience, not guessing it. 2. We cultivate growth across the whole organisation. Audience development isn’t a marketing task. It’s a shared responsibility. It begins when a story is first imagined and continues long after the curtain call. We work with teams across every department to embed audience thinking into programming, communications, community work and even archives. When everyone owns the relationship, audiences feel it. We grow by connecting people, ideas and departments around a shared purpose. 3. We turn understanding into belonging. Real growth is measured in loyalty and trust. We help organisations create experiences that make people feel valued at every stage of their journey online, on site and in the memories they take away. Through insight, creativity and collaboration, we help audiences not only return but become part of your story. We grow communities that don’t just attend, but belong.

Menu Close Act 2 Home We are We work with We imagine We design We create We connect We think We grow We are here Accessibility Privacy Policy Book Online Sign up/Login We connect We are We work with We imagine We design We create We think We grow We are here Welcome We connect ideas with audiences. 1. We plan marketing campaigns that make sense. Connection starts with clarity. We design and deliver marketing campaigns that understand both the story you’re telling and the people you want to reach. From early planning through to delivery, we shape timelines, identify target audiences and build creative journeys that align with your goals. We connect ideas to action, turning strategy into momentum. 2. We build visibility with intention. Every marketing campaign is a conversation. We work across print, digital and social platforms to make sure your message lands where it matters most. Whether launching a show, a season or a brand refresh, we make sure your campaign feels cohesive, engaging and unmistakably you. We connect consistency with character. Because recognition starts with trust. 3. We bring people closer. The best campaigns feel human. We approach every project with empathy and imagination, making audiences feel invited rather than targeted. Through bold storytelling and clear communication, we help organisations reach further while staying true to their values. We connect audiences not just to your work - but to your world.

Menu Close Act 2 Home We are We work with We imagine We design We create We connect We think We grow We are here Accessibility Privacy Policy Book Online Sign up/Login We imagine We work with We are here Welcome We think We design We connect We are We grow We create We imagine a brand that lasts. 1. We uncover identity. Every brand begins with imagination. We start by asking the questions that matter - who are you, what do you stand for, and what do you want people to feel? Through research, conversation and curiosity, we uncover the essence of your organisation and find the story that defines it. Our role is to imagine with you to build a brand that feels true, distinctive and alive in the world. 2. We shape expression. Once the foundation is clear, we give it voice and form. We translate identity into visuals, tone and language that work across every touchpoint. From brand guidelines and narrative development to creative direction, we make sure your audience experiences clarity, confidence and coherence at every stage. Beyond the logo, we build a brand that breathe, evolve and belong. 3. We build meaning. A strong brand lives in the way people connect with it. We help you create a brand that grows with your organisation, adapting as your story unfolds. By combining strategy and creativity, we ensure your identity carries weight, earns trust and stands out for all the right reasons. We imagine a brand that looks good, thinks smart, grows well and lasts.